Cloud Interconnect serves
as a solution for instantaneous traffic
It increases the number of customers and revenue from advertisements
as it creates a superior mode of service.
Chief Technology Officer
Introduction of the client
Which news application do you use every day? A survey found that ETtoday reached over four fifths of the Internet users in Taiwan. As a popular news app among netizens, ETtoday was rated as the best news website by multiple critics. Since the app was launched in November 2011, it has introduced services for news, audiovisuals, programmes, live streams, groups and individuals. It has gained popularity among Chinese-speaking population around the globe and has served more than 20 million users.
The top news agency
has incessantly launched
Owing to the huge number of users, breaking news often attracts enormous traffic within a short time frame. At peak time, ETtoday has to allow over 300,000 users to browse the website every second. In the old days, ETtoday purchased On-Premises equipment to support normal services and reserved extra machines to tackle traffic surges. However, as the corporate scale grew, ETtoday faced the following challenges:
Therefore, more flexible and robust infrastructure was necessary for the R&D team of engineers to focus on developments without hesitation.
Pro-active introduction of Google Cloud Interconnect
to provide users with the best viewing quality
In the face of the above-mentioned challenges, ETtoday deliberately collaborated with Microfusion, which has had abundant experiences in arranging Cloud structures, integration and business cooperation. After discussions with Ms. Lo, one of the consultants in Microfusion, ETtoday opted for Google Cloud Interconnect to enhance the viewing quality and to achieve the following goals:
In terms of infrastructure
ETtoday has established special connections with Google so that it can make use of original infrastructure and networks to ensure high stability of service quality.
In terms of products
ETtoday’s advertising system has employed plenty of GCP products, including Cloud Memorystore and Redis to adjust flow rates between On-Premises and Cloud as well as Google Kubernetes Engine (GKE) to process images on the website. All basic and advanced GCP products have been fully utilised.
With Google’s dedicated services, ETtoday successfully built a system structure merging On-Premises with Cloud as Google Cloud was treated as an extension of On-Premises IDC. The mixed structure has been in use for dealing with the traffic surges. Due to such flexibility, the engineers can draft more creative proposals for expanding advertising services.
Google Cloud’s dedicated services
have brought 4 main benefits to ETtoday.
Microfusion’s professional, instantaneous and flexible services assisted ETtoday in expanding the infrastructure and in adapting to Google’s dedicated services. ETtoday has high hopes for GCP’s innovative powers so it will migrate more audiovisual content management systems and streaming systems to GCP. With Google’s strong data analytical tools, ETtoday will thoroughly analyse user information and service contents in order to enhance the service quality.